Online Food Delivery App

  Rebel Foods, India’s largest cloud kitchen operator, recently secured $5 million in funding from Gojek, one of Southeast Asia’s leading super-apps. This investment signals a growing trend where delivery platforms are partnering closely with cloud kitchens to gain better control over supply and operations. In this blog, we will explore how Rebel Foods operates, what this funding means for the company and Gojek, challenges in the cloud kitchen sector, and the opportunities it creates for technology companies and startups, especially in app development. Understanding Rebel Foods and the Cloud Kitchen Model What is Rebel Foods Rebel Foods started with a simple idea — to separate food preparation from dining spaces. Instead of operating traditional dine-in restaurants, Rebel runs kitchens that produce multiple virtual brands. These brands appear on food delivery apps, but all cooking is centralized in shared kitchen spaces. This approach allows the company to save costs on real esta...

  In July 2019, Indian cloud kitchen operator Rebel Foods secured US$5 million in funding from Indonesia’s ride-hailing and on-demand services unicorn, Gojek . This investment marked a strategic move for both companies: Rebel Foods got capital to expand, while Gojek strengthened its food delivery ecosystem. In this article we look at what Rebel Foods does, why Gojek invested, how Rebel Foods might use this funding, what challenges it faces, and what this signals for the cloud kitchen sector. What Is Rebel Foods Rebel Foods (formerly known as Faasos Food Services) is a cloud kitchen business. That means its operations focus entirely on preparing food for delivery, without dine-in services. It runs multiple virtual restaurant brands (e.g. Behrouz Biryani, Oven Story, Faasos) all operating from kitchens optimized for delivery. This model helps to reduce overheads like real-estate and front-of-house staff. Rebel Foods sells via its own app and via partner delivery platforms....