Rebel Foods Raises $5M from Gojek to Accelerate Growth
In July 2019, Indian cloud kitchen operator Rebel Foods secured US$5 million in funding from Indonesia’s ride-hailing and on-demand services unicorn, Gojek . This investment marked a strategic move for both companies: Rebel Foods got capital to expand, while Gojek strengthened its food delivery ecosystem. In this article we look at what Rebel Foods does, why Gojek invested, how Rebel Foods might use this funding, what challenges it faces, and what this signals for the cloud kitchen sector. What Is Rebel Foods Rebel Foods (formerly known as Faasos Food Services) is a cloud kitchen business. That means its operations focus entirely on preparing food for delivery, without dine-in services. It runs multiple virtual restaurant brands (e.g. Behrouz Biryani, Oven Story, Faasos) all operating from kitchens optimized for delivery. This model helps to reduce overheads like real-estate and front-of-house staff. Rebel Foods sells via its own app and via partner delivery platforms....